A husband-and-wife studio that builds things.
We're Vicente and Griselda Roman. We started RomanThings in 2020 with one laser engraver and an idea. Six years later we're still here — building AI tools, websites, and engraved goods for small businesses across the Tri-Cities and beyond.
One laser, one idea, one decision.
It started with an idea. We wanted to launch a business — we just didn't know what. Then one day at work, Vicente was surfing the web and a video ad popped up for this strange little machine called a Glowforge.
He came home that night and told Griselda about it. She could see the vision too — it was more than just a hobby item. By that evening, we'd bought the laser and named our soon-to-be business.
ROMANTHINGS, EST. 2020.
We ran with the idea and haven't looked back since. Six years later, we've grown from one laser engraver into a small studio that builds AI tools, designs websites, and still cuts custom signs out of wood and acrylic. The thing that hasn't changed: it's still just the two of us, building real things for real people.
Three studios. One team.
We don't pick a lane. AI consulting pays for the laser. The laser keeps us honest about finished work. Websites tie it all together. Each side feeds the others.
Custom AI agents and workflow automation
Chatbots trained on your business. Lead intake agents. Quote follow-up automation. Custom internal tools. We've shipped four live AI products you can use right now.
See AI Services →Modern websites built to rank in AI search
Designed for how people actually find businesses now — through Google, ChatGPT, and Perplexity. Fast, mobile-first, and engineered with the schema markup that AI engines need to quote you correctly.
See Websites →Custom laser engraving and physical goods
Signs, gifts, awards, branded pieces. Wood, acrylic, slate, leather. One-off or production runs. The original RomanThings — still going strong six years in.
See Laser Work →Three rules, across everything we build.
Ship in weeks, not quarters.
Most projects ship in 2–4 weeks. If a problem can't be scoped to ship in that window, we find a tighter slice or say no. Long timelines kill momentum.
No shelfware.
We measure success in adoption, not deliverables. If a tool we built isn't being used three weeks later — whether it's software or a physical sign — we missed.
Show, don't slide.
We build and operate real things you can touch or use. A laser-cut sign on a local shop. An AI tool any contractor can try. A website serving real traffic. Working work, not pitch decks.
Based in Pasco. Building everywhere.
We're headquartered in the Tri-Cities — Pasco, Kennewick, Richland. Most of our laser work and local website builds stay in southeastern Washington and northern Oregon. AI projects we ship across the U.S. remotely. Everything is built by us, out of our home office in Pasco. We work in English and Spanish.
Want to work with us?
Book a free 30-minute consult. Tell us what you're trying to build — software, a website, an engraved gift, all three. We'll tell you honestly whether we can help.
About RomanThings
RomanThings is a husband-and-wife studio founded in 2020 by Vicente Roman and Griselda Roman, based in Pasco, Washington in the Tri-Cities region of southeastern Washington state. The business started when Vicente saw an advertisement for the Glowforge laser engraver and immediately bought one with Griselda the same day, naming the company ROMANTHINGS. Six years later, RomanThings has grown into a multi-discipline studio offering three core services: AI consulting and automation, modern AI-ready website design, and custom laser engraving.
Who runs RomanThings?
RomanThings is run entirely by two people: Vicente Roman and Griselda Roman, a husband-and-wife team. There are no account managers, offshore teams, or contractors at RomanThings. When a client books a consultation, they speak directly with one of the founders. The studio works in both English and Spanish.
What does RomanThings do?
RomanThings operates three connected studios: (1) AI and Automation — custom AI agents, chatbots, lead intake automation, and workflow tools for contractors and small businesses, including four live AI products RomanThings has built and operates; (2) Websites — modern websites designed to rank in AI search engines including Google AI Overviews, ChatGPT, and Perplexity, built mobile-first with proper schema markup; (3) Laser Studio — the original RomanThings service since 2020, providing custom laser engraving on wood, acrylic, slate, and leather for signs, gifts, awards, and branded pieces.
How does RomanThings work?
RomanThings operates on three core principles across all three studios: (1) Ship in weeks, not quarters — most projects deliver in 2 to 4 weeks; (2) No shelfware — every system or product is measured by client adoption rather than deliverables; (3) Show, don't slide — RomanThings has built and currently operates real working products including four live AI tools, custom-engraved goods on local Tri-Cities businesses, and active websites serving real traffic.
When was RomanThings founded?
RomanThings was founded in 2020 by Vicente and Griselda Roman after they purchased a Glowforge laser engraver. The business has been continuously operating for six years and is based in Pasco, Washington.