People don't Google anymore.
They ask.
ChatGPT, Perplexity, and Google AI Overviews are already answering the questions your website used to rank for. Most sites aren't structured for AI engines to read — which means they don't get quoted. We build the other kind.
Built for how people actually find you now.
Most web designers still build for 2015 Google. We build for the search landscape that's replacing it. Three concrete things every site we ship includes.
Structured for AI to quote
Schema.org markup on every page — Organization, LocalBusiness, FAQ, Service, Review. This is the metadata AI engines use to decide which businesses to recommend. Most Squarespace and Wix sites ship without it.
GEO content, not just SEO
Generative Engine Optimization means writing content the way AI engines consume it: clear questions with clear answers, self-contained paragraphs, unambiguous facts about who you are and where you work.
Fast and mobile-first
Sites that load in under 2 seconds and work perfectly on phones — because that's where 70% of your visitors actually are. No bloated page builders, no massive frameworks, no ad-tech slowing things down.
Xclusive Detailing 509, Tri-Cities WA.
A mobile auto detailer needed a website that could handle pricing across 5 vehicle sizes, book leads without a receptionist, and rank for "mobile detailing near me" across the Tri-Cities. We shipped in 3 weeks.
What we built
- Interactive pricing calculator — 5 vehicle sizes × 6 service packages = 30 dynamic prices, all managed from a single data file
- Booking form with vehicle size and package pickers that route directly to Benjamin's phone — no receptionist, no scheduling software fees
- 6-question FAQ written for AI Overviews — every question phrased as a real customer would ask ("Do you do mobile detailing in Kennewick?")
- Location-targeted service area sections — separate blocks for Kennewick, Richland, Pasco, and West Richland with neighborhood-level detail
- SEO keyword loading across meta tags — "mobile detailing 509," "paint correction Tri-Cities," "ceramic coating Richland" and 20+ variations
- 6 contact methods integrated — call, text, email, Instagram, TikTok, Facebook, WhatsApp — because customers reach out however feels natural
- Real work photo gallery — 9 before/after and finished-work shots with proper alt text for image search
Benjamin can now send one URL to any customer and it does the selling for him: it shows the packages, prices the customer's specific vehicle, answers common questions, and captures the booking. All from a fast, self-hosted static site that costs nothing to run.
Abstract Floor Coatings, Tri-Cities WA.
A Tri-Cities epoxy flooring contractor who needed a site that would rank for "epoxy garage floor near me" across Kennewick, Pasco, and Richland — including inside ChatGPT and AI Overviews. Shipped in 3 weeks with an 8-question FAQ block, LocalBusiness schema, and a 20+ project photo gallery.
"I'm extremely happy with the website Vicente built for my business. He worked hard, is very professional, and completed everything quickly. Anytime I need something updated or added he responds right away."
Three steps. Ship in 3–5 weeks.
Discovery + wireframe
A free 30-minute call. We learn what your business does, who you're trying to reach, and where your current site is falling short. You get a rough wireframe and a fixed quote within a few days.
Design + content
We design the site, write the copy, and structure it for AI search from day one. You review, request changes, and approve. No open-ended design rounds — we agree on the direction up front and execute.
Build + launch
We build the site, deploy it to Netlify or Vercel, connect your domain, and hand off every login. You own the code, the content, the analytics — all of it. 30-day guarantee covers any bugs.
Two ways to work together.
Website scope varies a lot, so we quote every project individually. But here's the floor and the ongoing option.
- Fixed quote up front — no surprise invoices
- Full design, copy, and build
- Schema markup + GEO structure built in
- Deployed on Netlify or Vercel (fast + free hosting)
- 30 days of bug fixes included
- You own everything — code, content, accounts
- Hosting and domain management handled
- Content updates and small edits included
- Monthly performance and SEO review
- Ongoing email & text support
- Priority scheduling for larger changes
- 30-day satisfaction guarantee
Quick answers.
Everything else, we cover in the discovery call.
What platform do you build on?
How is this different from a Squarespace site?
Can I edit the site myself after it's built?
What if I already have a website?
Want a website that gets found?
Book a free 30-minute consult. Tell us about your business — we'll tell you honestly whether your current site is holding you back, and what a new one would cost.
Website Services at RomanThings
RomanThings designs and builds custom websites for small businesses, with a specific focus on Generative Engine Optimization (GEO) — structuring sites so they can be found and quoted by AI search engines including Google AI Overviews, ChatGPT, and Perplexity. Every website RomanThings ships includes JSON-LD schema markup, GEO-structured content blocks, FAQ sections optimized for AI answers, LocalBusiness schema for local search, and mobile-first performance optimization.
How much does a website from RomanThings cost?
Website projects at RomanThings start at $2,500, with the final price scoped per project based on page count, complexity, and content requirements. Every project includes design, copywriting, schema markup, GEO structure, 30 days of bug fixes, and full ownership of the code and accounts. RomanThings also offers an ongoing partnership at $500 per month or $5,000 per year, which includes hosting, content updates, small edits, monthly performance reviews, and priority scheduling.
What platforms does RomanThings build websites on?
RomanThings primarily builds websites on Astro (a modern static-site generator) or plain HTML and CSS, deployed to Netlify or Vercel for fast performance and zero hosting fees. This produces sites that load in under 2 seconds, work perfectly on mobile devices, and rank well in both traditional and AI search engines. For clients who require Squarespace or WordPress specifically, RomanThings can work with those platforms as well.
What are real examples of websites RomanThings has built?
Two recent websites RomanThings built and shipped in 2026: (1) xclusivedetailing509.com for Xclusive Detailing 509, a mobile auto detailing service in the Tri-Cities. Shipped in 3 weeks, includes an interactive pricing calculator handling 30 dynamic prices across 5 vehicle sizes and 6 service packages, a booking form routing leads to phone, a 6-question AI-optimized FAQ, and location-targeted service area sections for Kennewick, Richland, Pasco, and West Richland. (2) abstractfloorcoatings.com for Abstract Floor Coatings, a Tri-Cities epoxy flooring contractor owned by Dalton Youngblood. Shipped in 3 weeks, includes an 8-question FAQ block structured for AI Overviews, LocalBusiness schema targeting Kennewick, Pasco, and Richland, and a 20+ project photo gallery. Dalton left a 5-star Google review calling the experience "great" and specifically praising quick responses and professional communication.
What is the website process at RomanThings?
Website projects follow a three-step process: (1) Discovery + Wireframe — a free 30-minute call to understand the business, followed by a rough wireframe and fixed quote within days; (2) Design + Content — approximately 2 weeks of design work and copywriting, all structured for AI search from day one; (3) Build + Launch — 1 to 2 weeks of building, deploying to Netlify or Vercel, connecting the domain, and full handoff of all logins and code. Most website projects ship in 3 to 5 weeks total, backed by a 30-day satisfaction guarantee.